Milkshake Factory Case Study

The story of George Stein exposes the dynamics that drive the night shift at Eastern Dairy’s milkshake factory. George was excited to join the dairy’s unionized workforce because its contributions-to-inducements balance was so favorable. As soon as he crossed the functional boundary into the organization, more specific features of George’s work group became apparent. First, there was no manager to speak of supervising the night shift. Second, horseplay was the workgroup norm, considered a natural and necessary complement to the hard work the team did every night.Although the management likely excused this as peripheral role behavior, it was relevant and desirable to the members of the night shift itself because it allowed them to cultivate camaraderie and maintain morale, giving them motivation to perform as well as participate. Management’s only expressed expectations were that the night shift complete the set of production orders they were given each nig ht and that the equipment was spotlessly clean by 7 a. m. As long as these tasks were accomplished, the night shift was left to self-regulate.The night shift constitutes its own subculture within Eastern Dairy, and the special conditions that govern that workgroup make it discernibly different from the mainstream organizational culture. The absence of a formal manager to indoctrinate employees into organizational values such as quality management has allowed a different set of values and basic assumptions to emerge among the members of the night shift than might be held by the organization as a whole. For example, they share an implicit assumption that, where there is a conflict between workers’ best interests and quality control, the workers should win out.From a differentiation perspective, we can predict that the night shift’s internal consensus on this point is likely to be at odds with that of the managerial subculture. [1] If the company has the goal of total qua lity control, it has not taken the steps necessary to spread that philosophy throughout its ranks. Rather than sharing management’s presumed focus on the customer, the night shift is focused on doing their job quickly enough to get out of work on time.Since they have not received explicit training or communication about quality control issues, it is reasonable that they retain the view that some level of defects in the manufacturing process is normal and acceptable. If we are willing to dismiss the quality control aspects of the production line blockage issue, there remains the ethical question of what is the right way to deal with the problem. If George removes the filters as instructed, the 500 gallons of milkshake destined for public consumption will be contaminated with maggots.If he doesn’t, attempting instead to clear the filters every time one clogs, the production run will take forever, meaning everyone will have to stay late, and the equipment will not be clea n in time for the start of the day shift. If the crew discards the entire contaminated batch and restarts the production run from scratch, clean-up will still be delayed to some extent, plus the company will have to waste 500 gallons of milkshake mix. The instructions management (to our knowledge) has provided to Paul indicate that it prioritizes timely completion of the production orders and subsequent clean-up over things like purity of the product.Additionally, Paul knows that, due to pasteurization, the milkshakes will not hurt anyone, and due to homogenization, the extraneous matter probably won’t even be noticed. After weighing all of these points, Paul decides to remove the filters in order to process the milkshake mix, maggots and all. Whether this is an ethical solution to the blockage depends on the system of ethics used to judge it. Paul appears to be following utilitarian ethics in his decision, by which milkshake contamination is an undesired but acceptable outco me of the action of greatest net benefit to all involved.He is not ignoring the effect of this action on the prospective drinkers of the milkshakes; he just feels that they are not affected adversely enough (due to homogenization and pasteurization) to change the assessment of greatest net benefit. According to act utilitarianism (and potentially rule utilitarianism, if the rule agrees), Paul’s decision is perfectly ethical. According to right-based ethics, however, he is acting unethically because allowing the contaminated milkshake to go to market interferes with the consumers’ rights to make an informed decision about the products they purchase.Finally,[2] an ethical egoist would be split on the issue: If George were a individual egoist, he would remove the filters without hesitation because doing so will make his life easier, but if he were a universal egoist, he would refrain from sending the contaminated batch to market because he wouldn’t like to be on th e receiving end of that action. [3] George’s focus on others is apparent from the guilt he feels about the children who could find themselves drinking maggot-filled milkshakes because of his actions. Paul’s order to emove the filters falls on the cusp of George’s zone of indifference, and he considers disobeying out of concern with the morality of the request. One reason for George’s ambiguity is that he lacks the leadership defined by Mary Parker Follett. Paul may be the workgroup’s informal leader, but he has no real authority over his colleagues. He may know the technical aspects of the job, but he does not see the â€Å"big picture,† which includes the trust relationship between the dairy and its customers. He does his best to solve problems, but he hasn’t been given the resources to head them off before they occur.The solution he chooses for the blockage problem does not display the forethought of the ideal leader because it leav es the team open to potential repercussions from management and/or the public if the contamination is discovered. Nonetheless, Paul is George’s most obvious role-sender because he has the most impact on George’s daily work experience. Under the circumstances, Parker-Follett would like to see George try to influence Paul by suggesting a content innovation that miraculously solves their problem in an unforeseen way.In the end, it is not George’s responsibility – or ultimately even Paul’s – to solve the dilemma that confronts them. The management has not provided the night shift enough guidance to establish unequivocally what the organization considers the right way to proceed. The uncertainty the employees face in this situation is a good argument for formalized codes of ethics and quality control training. In the meantime, ethical relativism will prevail on the night shift: they will have to decide what is â€Å"right† based on what is best for everyone present. ———————- [1] This assumes two things about the managerial subculture: a) it espouses a commitment to quality management, and b) its in-use values do not conflict with the espoused values. [2] Justice theories of ethics can be construed to agree with rights-based theory, but they deal to a greater degree with more over-arching questions of how society should be run. As such, justice ethics are the least applicable to this situation. [3] Of course, a person who sees the contamination as harmless could allow it to happen without violating the â€Å"golden rule. †

Ministry of Sound Case Study

1.From the offset Ministry of sound has had to deal with numerous environmental factors that has fashioned the club in the early stages and in the later years. Weather it has hindered its development or accelerated it is up for analysis. During the early stages logistically they had to deal with the issue of the clubs location being in a high crime rate borough of Southwark situated in Elephant & Castle. Also with â€Å"Acid House† derived music, the nightclub inherited the underground rave culture that is synonymous with the designer drugs of the 90’s such as ecstasy. The national drug offences crime rate is at 4.5 were as Southwark council is 18.6 far exceeding national average, this is shown in appendix 1. These factors could have been detrimental to the development of the club and portray the label in a negative public image. In addition with the security team fuelling the drug trade within the club could be seen as one of the principle threats. But with the overhaul of the security team and the zero tolerance on drugs, they managed to change the clubbing ethos to a cleaner and safer environment. During the later stages one of the weakness could be the commercialisation of the brand, loosing the â€Å"edgy† and â€Å"underground† crowd that established the club. However this also means commercial success with ministry of sounds DJ Eric Prydz â€Å"call on me† reaching number 1 for 16 weeks in 2004. 2.The capabilities of ministry of sound has vastly increased over its life span with itself becoming a brand, gaining brand recognition. Which could be now recognised as a worldwide music lifestyle. With its product portfolio ranging from; record labels, branded apparel/electronics, worldwide tours, radio and fitness DVD’s. it has outgrown its venue in south London from just a nightclub to a movement, being able to influence popular music trends and unearthing new styles and genre of music. Ministry of sound has now achieved a significant presence within the industry, which allows the company to expand and diversify its product portfolio successfully within the mainstream markets. 3.To identify the main stakeholders we have to differentiate the qualities and recognise the levels of significance they hold to the organisation. We can do this by analysing stakeholders by categorising them, such as internal and external stakeholders and by using the power interest matrix as shown in appendix 2. There are 4 categories within the power interest matrix that we can apply to Ministry of sound. The fist being A â€Å"minimal effort† which is low power and low interest, they do not have any authority they can exert onto the organisation. Then there is B â€Å"keep informed† these stakeholders have high interest and limited ability to influence directly, for example those who visit the nightclubs and events and retail customers. However they do expect a high quality service or product, whilst expecting a euphoric experience. Category C â€Å"keep satisfied† are stakeholders that have low level interest but can exert change relatively easily, such as government bodies or local authorities. Their expectations seem to be generic to all other organisations, follow laws and regulations and act coherently within society. Lastly being arguably the most important stakeholders are D â€Å"key players† these are employees and investors like venture capitalists 3i, who are key players in ministry of sound organisation. Expecting good return on investment and dividends, whilst expanding creating growth and longevity for the company. 4.Strategic choices at this point are vital to the prosperity and future of Ministry of Sound. They are required in this case to develop their strategies to improve the performance of the organisation in accordance to their external factors. Taken from Johnson, Scholes and whitington â€Å"Exploring corporate strategy† states there is a strategic model were a business route will be taken in relation to three requirements. Suitability, does it make economical sense? Also would it be suitable in context of environment and capabilities. So if Ministry decided to open a new super-club in Dubai, would it make economical sense? Dubai may have high levels of disposable income within its population, but the market may not be as strong or cultural differences may occur. Another is a financially superior competitor may invest more entering the market. Feasibility, are the resources available to execute the strategy? Includes cash flow analysis break-even analysis and forecasting. Acceptability, this is in relation to the risk involved in the project and the returns gained. Also to do with stakeholders, it requires the company to review the reactions and the possibilities of the venture. 5.Another factor they should include is when entering new markets and countries, they should employ mid level native managers. This is to extract local knowledge of laws and cultural differences, in order to maximise company competency within the new country. So when considering reorganisation and the three divisions, each need to be catered in forms of correct management style and strategy implementation. I agree with the reorganisation of the company as it separates departmental aims and outcomes. This intern specialises each department, however the company should employ previously successful and experienced department managers. This would ensure the running of the departments to be more efficient and productive. In conclusion the reorganisation is key to the development of company, and now relies on the implementation of the key strategies. With the rearrangement of the company, different aspects can get specialisation and close focus rather then being neglected that could be detrimental to the organisation. This is imperative for long term orientation of the product portfolio and expansion prospects. Bibliography http://news.bbc.co.uk/1/hi/england/london/8468372.stm

Quality Costs for Consideration Essay

Our firm is the producer of tangible products. We, as a company, must ensure that we are delivering the highest quality products to our customers to maintain a quality reputation and in order to earn repeat and referral business. We have identified the three types of costs associated with the implementation of quality considerations. We believe that if we are mindful of the following costs our quality will improve, our customer satisfaction will improve and our business will prosper. The three types of costs associated with quality considerations are prevention costs, appraisal costs, internal and external failure costs. Prevention costs are the most effective way to avoid unnecessary problems with production and sales quality. These costs are defined as any steps we as a company can take to pre-emptively avoid any future defects by providing our employees with things such as, proper tools to complete their assigned work, safe and proper working conditions, proper and effective train ing of all new employees and continual training and education for all existing employees, and by implementing quality control systems to ensure all products produced are up to the company’s and customer’s quality standards. Appraisal costs are the costs associated with the testing and inspection of purchased materials used in the productions process, inspection of the items the company is producing, checking items produced for conformance, quality control audits and field testing of items produced and the cost of the labor associated with all of these items. These costs are ultimately the quality costs resulting from quality control and while they may be high in numbers but are imperative during the manufacturing and production processes. Internal failure costs are the costs that we would incur should we fail to meet the quality standards of the products we produce. These costs encompass everything from the manufacturing of a defective product to the downtime resulting from a quality assurance problem. Scrap materials, defective and rejected products are some example of internal failure costs incurred from a lack of quality assurance. External failure costs are the result of internal failure costs that somehow escape recognition and end up with our customers. These costs are warranty repairs and replacements, lawsuits from defective or dangerous products, a loss of referral and repeat business as a result of a battered reputation and any recalls the company may have to endure because of faulty quality assurance; these costs will inevitably cause the most damage as our defective products have reached the product and that is where the problem is realized. The time, money and effort needed to overcome an external failure cost is astronomical and can even become a threat to the company’s very existence. An evaluation of these costs allows us to analyze the trade-offs for each and why it is so important for us, as a company, to maintain high quality control standards. Preventative costs may be substantial to the company during the initial implementation period because the company may have to update equipment or hire appropriate training managers for our employees but we believe that if we implement these preventative measures the benefits will far outweigh the costs for the company. The tradeoffs if we decide not to take preventative measures we will be opening our processes up for internal failure which will result in lost time, wasted product and unhappy customers from late deliveries. We believe this cost will affect our employee’s morale and increase our costs overall for the reasons stated above which will deteriorate our margin. Appraisal costs may be numerous in the manufacturing industry and during the production process but the tradeoff for not implementing these appraisal costs is far too great to accept from a cost, benefit perspective. The tradeoffs for not implementing these costs are the use of bad raw materials during production resulting in poorly produced items, products that are not uniformly produced defective products which will ultimately be returned or worse cause harm to the distributor or even customer. We would lose business, lose referrals and possibly even lose suppliers if we do not implement appraisal procedures and we, as a company cannot afford liabilities that would be a direct tradeoff for not implementing appraisal costs. Internal and external costs, we believe, can be the end of the company if we do not take preventative action now. We leave ourselves open for litigation from faulty products that reached our customers and were injured, the cost of recalling faulty merchandise which requires us to pay for shipping and to replace any defective product that we sold. We also open ourselves up for public ridicule and loss of repeat and referral business from a battered reputation. For all these reasons we believe that the company needs to act now to implement a quality control system, implement preventative measures starting at the training phase of our new employees and monitor our output carefully by auditing our processes and products regularly to help us avoid internal failure and external failure costs as a company.

Beginning a business - Gyro Grill Essay Example | Topics and Well Written Essays - 500 words

Beginning a business - Gyro Grill - Essay Example Even if an individual has unique culinary skills, he or she needs correct guidance to start a business, which has the probability to evolve in the long-term. This section of the paper attempts to examine various factors that need consideration, when starting a new business. Formulation of a business plan is imperative. For the Gyro Grill to start, an individual will need a rental space, some start up financial help in the form of loan from the bank and employees to work in the restaurant. Unless a proper business plan is not formulated, the bank will not consider giving a particular business a loan. A written business plan is essential, which lists down the aims and the objectives of the business, the amount of growth the business may experience in the coming years and the talents of the people, belonging to the family (Miller, 1978). Since Gyro Grill is a family business, an individual can state the number of people in the family who have gotten a culinary diplomas, the number of youngsters who have done proper business planning while studying and old people with an experience and knowledge of the business settings. It is also important to state which type of food Gyro Grill will serve, especially the specialty foods, which are necessary (Miller, 1978 ). If the business plan lives up to the bank’s requirements, then the family business will easily get a loan from the bank. However, Gyro Grill should not completely depend upon the bank for a loan. It must have its own financial resources, in the form of accumulated savings of the family. Initially, the business can employ people from the family, since it will have a smaller group of customers. The business needs registration with the law, as well. The Gyro Grill may act as an independent business, instead of a franchise from another restaurant. Therefore, the business will need effective marketing tools to spread the word of a new

Gays Adopting Children Essay Example | Topics and Well Written Essays - 750 words

Gays Adopting Children - Essay Example that discloses the number of gay partners, totaling about 1 million, to have raised more than 2 million children. She emphasized that parents, regardless of their sexual orientation or gender, are good parents and want only the best for their children. Under arguments for gay adoption, the article revealed that there are five distinct advantages ranging from: (1) the ability to give adopted children a more secure home; (2) two full time parents are more beneficial than single parents; (3) the option for artificial insemination to female gay parents have been proven to create raising well-balanced children; (4) barring gay parents from adoption is a discriminatory act; and (5) the shortage of adoptive parents make this alternative a better option than foster care system. On the other hand, arguments against gay adoption have these following supportive statements: (1) the children’s need for role models for both sexes is not satisfied; (2) gay adoption is contrary to Christian teaching; and (3) society simply views gay parenting unconventional and wrong. The source written by Jones, E. (2009) entitled Adoption of Children by Same Sex Couples. International Debate Education Association (IDEA) also contains information on the pros and cons of gay adoption. This could be further reviewed and incorporated with the Pros and Cons article published in The First

Automotive Design Essay Example | Topics and Well Written Essays - 500 words

Automotive Design - Essay Example When an automobile is being designed the customer's taste and expectation plays a very important role, as it affects the market and the sales. The competition in the automobile industry is growing day after day. Every company is trying hard to out beat the other in providing the customer with the best possible design and engineering. The future of automotive design will see different kinds of automobiles, such as, eco-friendly vehicles, custom made vehicles, vehicles that are not too heavy on the pocket and suit the lower middle class section of the society. Eco-friendly vehicles are on the rise. Moving away from the traditional form of fuel, that is petrol and diesel, vehicles are being designed to run on gas. Gas is not only cheaper than petrol and diesel; it is also fuel efficient and gives the vehicle a better mileage. Designing fuel efficient vehicles is on the rise as people are looking for vehicles that are cost effective and easy to maintain. Another advantage of vehicles that run gas or electricity is that they are eco-friendly and produce less pollution. Another design feature that is growing is start-stop.

Write four pages about month of Ramadan with references Essay

Write four pages about month of Ramadan with references - Essay Example ing to the American Dietetic Association, â€Å"exceptions to the fast are made for individuals who are sick or travelling; women who are pregnant, breastfeeding or menstruating; children younger than the age of puberty; and the elderly, if their physical condition warrants exception† (187). The dates during which the period of Ramadan takes place can vary from year to year, but it is always during the Islamic calendar, which is a lunar calendar. As the month of Ramadan approaches its end, the Night of Power, which is sometimes referred to as the Night of Destiny is celebrated. The night marks the â€Å"night when the first verses of the Koran were revealed to the Prophet Muhammad in a remote cave on Mount Mira, near Mecca, Saudi Arabia† (McMahon 262). The end of the month is marked by a holy feast known as Eid al-Fitr. The religion of Islam was created by Prophet Muhammad. Muslims do not consider him the founder of the religion, since they believe that all he did was following the teachings of Allah. Muslims also believe that Muhammad was the last prophet that Allah spoke to. The scriptures written in the Quran were revealed to Prophet Muhammad by angel Gabriel. It took angel Gabriel years to reveal the scriptures to Prophet Muhammad, but it is believed that it is during the month of Ramadan that the transmitting of text began. Cragg points out that Ramadan â€Å"celebrates the beginning of the Quran revelation to Muhammad† (22). The word Ramadan means excess heat and the reason the month was named so, is because when the ancient people â€Å"changed the names of the months from the ancient language, they named them according to the seasons in which they fell, and this month agreed with the days of excessive heat† (Ali n.p.). The beginning, night of power and end of Ramadan are important dates during Ramadan. Ramadan begins when the new moon is sighted. According to Glassà ©, â€Å"a new moon cannot be seen with the naked eye until at least twenty hours after the

Operational Management Essay Example | Topics and Well Written Essays - 250 words

Operational Management - Essay Example The company should also be focused on material flow and this increases the liquidity of assets and hence reduces the chance of obsolesce. This can also be dealt with by reducing defects and this ensures that fewer cars are taken back to the factories to rectify the defects. Aligning the metrics in any company has been seen to be crucial in ensuring efficient production. This was demonstrated well by Alfred Sloan where managing the cost of production is key. Having a lean organization where all the resources are used to the maximum is the driving force of success. Currently GM produces approximately 6.1 million unit products annually. If the company takes measure to improve the inventory turnover ratio, this can boost production making the company to increase productivity with 25%. It could thus be possible for GM to produce 7.625 million unit products with its current resources. This would result in increased sales turnovers as their automotives do not stay in stock for a long

Corporate finance Essay Example | Topics and Well Written Essays - 4250 words

Corporate finance - Essay Example This analysis will include; A fundamental analysis and valuation of the British Airways using the free cash flow method. And a recommendation will follow suit. Valuation methods will be attended for the purpose of selecting equities for portfolio investments. Valuation methods though are used for proper valuation however, they do not fit all in one place some methods are used for specific companies, as we have inherent differences within firms, companies, industries, outlets etc. and method falls with each member. Some may take more than one, however, about tour valuation methods are to be used. Dividend capitalization goes in to baring out the real truth of a company, its history and ways of behaviour, e.g. Paying of dividends, expansion plans, paying history of business, operation cushion. It opens the investors eyes to see the risks of investment and take caution. Discussions concerning real option analysis in strategic investment decisions will be adequately attended to stressing and bringing out the use of real option analysis in strategic investment decisions. However in attempt to give a fundamental analysis of the British Airways, the examination of the subject will refer to it’s earnings, each flow, equity value and sales and other accounting statements of the airways will be critically analyzed and discussed. The financial record of the British Airways over the years has been quite interesting because for the past three years, its net profit has been appreciating steadily. Since the year 2003 the British Airways have seconded success at the recorded of every year. Below is a table showing the progress of the British Airways since 2003-2005. It is interesting and important to note the difference in the profit margin this clearly shows and suggests that some new policies or new managerial skills have been employed to rightly enhance such as steady progress without any break for

International Perspectives in Childhood Essay Example | Topics and Well Written Essays - 500 words

International Perspectives in Childhood - Essay Example There could be a number of factors that contribute to this development including political, social and economic factors. UNICIF report card 7(The United Nations Children’s Fund, 2007) ranks different dimensions of child care in 21 developed countries including United Kingdom and Sweden. Following is the ranking of both the countries in those dimensions. Dimensions of Child Well-being United Kingdom compared Sweden Dimensions of child well-being Average ranking position (for all 6 dimensions Material well-being Health and safety Educational well-being Family and peer relationships Behaviours and risks Subjective well-being Sweden 5.0 1 1 5 15 1 7 United Kingdom 18.2 18 12 17 21 21 20 Source:( Unicef, 2007) Above figures reflects that United Kingdom stands at 18th no. among all the 21 countries where as Sweden stands 5th. Clearly, Sweden has a developed material and educational system as compare to United Kingdom. In Sweden, all 3, 4 and 5 year olds has the right to pre-schoolin g for 525 hours a year. This is provided in pre-schools and is free of charge for the parents. Further, here parents of the children under one year age have privilege of one year leave.

Measuring Shareholder Value Term Paper Example | Topics and Well Written Essays - 1250 words

Measuring Shareholder Value - Term Paper Example Capital gain is the gain that if gotten above an assets original buying price upon disposal. Any realized capital gain forms an investment that has been disposed of as at a profit. An unrealized capital gain may, on the other hand, refer to an investment which is yet to be disposed of but would lead to a profit if it was disposed of. Assets that can realize capital gains may include options, bonds, shares/stock, or businesses. A buyback kind of program involves a situation where a company repurchases its bond or stock that it had issued previously. In that case, the amount of stock that is outstanding reduces and this gives the shareholders that are remaining a bigger ownership stake of that company in the process. (investorwords.com, 2011) Investors in the world over have gotten more informed and, thus, if they have made an investment in a stock and that stock has proven not of much return as they would have wanted, then, they are unlikely to continue holding on to that stock. Thus, this escalated demand for shareholder value has led to a lot of pressure upon finance managers of various organizations. They have to ensure that the companies are earning reasonable profits and besides that, they have to come up with a very appropriate measure to shareholder value. This way, shareholders can monitor the performance of their investments. The task of getting the befitting measure for that can be an uphill one to most managers. In recent times executives have adopted numerous metrics to determine shareholder value and these are with the inclusion of cash flows, operating profits, economic performance, and return on assets. All of these metrics can be applied one at a time or all of them in entirety instantaneously. In the recent past, another metric was introduced by Stern Stewart and Company and this metric was known as EVA (Economic Value Added). EVA is said to evaluate shareholder value through computing the magnitude by which profits surpass the given companyâ₠¬â„¢s cost of capital.           Ã‚  

Act II of Titus Andronicus Essay Example for Free

Act II of Titus Andronicus Essay In contemporary prose, but creating a voice and style which is suitable for the character write a dramatic monologue in the style of Aaron reflecting on the motivation for his actions at one point in Act II of Titus Andronicus. Act 2.3 Line 1 (page 114) Enter Aaron alone Hiding a bag of gold is not an act of absurdity; it is an act of retribution that I, Aaron have kindly donated to the spiteful Andronicus. The smell of sweet vengeance under my black second class citizen nose travels up through my right nostril and straight into my wisdom. My wisdom constantly conquering the smell of seduction that passes via the left nostril. Aaron’s mind trapped into achieving revenge. Whatever happens after this bag of gold vanishes, I promise to thee beautiful Tamora I am a man of my word. However a word may not be possibly used to characterize me. Rome’s beloved ornament metamorphosed into the Goths rape hole. The hole in which many men fall into. The day of doom is soon to commence, blood will emerge from these holes. Many years of untouched love will soon experience forced pleasure. Once this deed is done, the empress of my soul will have to be dealt with, the same way ornament of Rome’s chastity will be branded. Aaron digs up a hole and hides the bag of gold The wilderness surroundings are perfect this morning, hardly a bird in sight, the cold wind brushing green leaves past the buried treasure, covering its abused soil. Aaron takes a seat on a shallow tree stump The letter is ready to be sent; the tongue will soon be dealt with. Oh the way these dark tree’s would look more attractive with a hint of Andronicus blood splattered around it, Titus himself has slain his children so I may aswell join him! What sociopath slays there own children? Off with their heads! Here’s to villainy, and here’s to headless Rome. Oh if only headless Rome had Aarons charming eyes there would be no problem! Aaron mounts a big boulder, arises high After this day of doom commences, my lightning will have struck down Bassianus. One step closer to clutch my empress by her waist, her tender soft skin grasping onto my cold rough arms, many years of passionate love, yet so many years left to discover the wilderness of her body, the holes to drill by and the power to enforce to the people of Rome. My avidity towards my very own newborn, to cherish and love. A child to follow Aaron’s footsteps, a child whom will shine in pearl and gold. A child that will also put shame to the name of Andronicus. Alas! The smell of seduction overwhelming me through these thoughts going on through my mind. Time is ticking, vengeance is my priority. Aaron shall go and continue observing ensuring this lightning will strike Bassianus without any witnesses to sabotage this genius plan. Halt. Who continues to approach the great Aaron and interfere with his master plans? Enter Tamora alone with Aaron (466 words) The commentary: Within the first few sentences of the monologue I have used an extended metaphor. â€Å"Constantly conquering the smell of seduction that passes via the left nostril,† this is showing what Aaron is mainly focusing on throughout this monologue. The seduction being Tamora which is clashing with his drive to vengeance, â€Å"The smell of sweet vengeance.† I have used this metaphor to recreate what happens in act 2.3 when Tamora tries to seduce Aaron when she enters, which is showing how driven Aaron is to vengeance. I have put this monologue in before Tamora actually walks in to foreshadow the state of mind of Aaron, this is further backed up by â€Å"smell of seduction overwhelming me† and â€Å"Time is ticking, vengeance is my priority.† The repetition I have used here is used to enforce Aaron’s drive to vengeance. Shakespeare has used alliteration of ‘h’ to enforce Aaron’s drive to vengeance in act 2.3, â€Å"Blood and revenge are hammering in my head† this is what provoked me to repeat the idea of vengeance and seduction in the structure of my monologue; it reflects what Aaron is trying to conquer. I have repeated the word â€Å"hole† throughout this monologue because I realised a lot of the main events that occurred during Act 2.3 revolved around the idea of a hole/pit/ditch; â€Å"Metamorphosed into the Goths rape hole. The hole in which many men fall into.† Bassianus is found dead in a pit followed by Quintus and Martius who also fall into this â€Å"unhallowed and bloodstained hole.† Lavinia also having her ‘hole’ violated by force. The constant reference to a hole represents a mark of death; â€Å"blood-drinking pit.† It also can refer to the two fertile holes in this act which is both shown, the rape of lavinia and the seduction from Tamora. â€Å"Blood will emerge from these holes† this quote continues to symbolise the inevitable rape and death events due to take place soon in the act. â€Å"Hiding a bag of gold is not an act of absurdity; it is an act of retribution† by using this quote this is showing that Aaron is seeking retribution. I used the word ‘retribution’ due to Aaron’s stature in 1593 where Titus Andronicus was set; throughout the play he is referred to â€Å"Moor† and looked as a â€Å"devil† due to his â€Å"hue.† â€Å"Ay, like a black dog as the saying is† â€Å"Aaron will have his soul black like his face† here he is embracing what has been forced upon him. He has referred himself to a ‘black dog’ it’s almost as if he is doing these heinous deeds to fit his stereotypes. Shakespeare has referred black people to animals; ‘a toad.’ Throughout the book Aaron gets agony over the coulor of his skin. This can explain the motivation of his evil, as he has been treated like a second class citizen for far too long; he has been a victim of society. This is why this â€Å"bag of gold† is going to help him redeem retribution; the bag of gold is also referred to â€Å"buried treasure† which shows this bag has meaning, the stage direction of him burying in a hole shows this as well. In the start of act 2.3 he orders Tamora around, â€Å"Now question me no more; we are espied† from analysing this quote it goes to show that Aaron spends a lot of time planning his actions before executing them which shows he is very organised. I have reflected this in my monologue by using directional hypothesis in his words. â€Å"Tongue will be dealt with† â€Å"lightning will have struck down† by using the word â€Å"will† it is showing his determination in his planning. â€Å"Continues to approach the great Aaron and interfere with his master plans? The rhetorical question used here shows that Aaron’s character is much organised, it is also meant to show the hubris of him as a character as he has referred to him in 3rd person aswell as calling him â€Å"the great† and that his plans are â€Å"master plans.† All of the planning ahead and self belief in his words reflect his arrogant, self confident mind frame. â€Å"Sociopath slays there own children?† I have used these exact words to debate on how a character of such pure evil can contrast to the hero of the play. Titus having slain his son is looked down upon by Aaron, who from my eyes of the play is the sociopath. Me using the word ‘sociopath’ in this way shows that Aaron himself may not know that other people may class him as the sociopath; to him he is just that â€Å"second class citizen.† This could be the reason for his motivation of evil as throughout the play he is known as Aaron the ‘barbarous moor.’ Shakespeare has used stereotypes to Aaron’s skin coulor which suggests he is nothing but a typical evil black man; funnily enough his character reflects this throughout the play. I have used the quote â€Å"However a word may not be possibly used to characterize me† to suggest even Aaron himself does not know what he is; he has a richly complex and ambiguous appeal. In at 2.3 when he tells Tamora â€Å"Blood and revenge are hammering in my head† but does not tell us any specific reason why apart from the war against the Goths and Rome suggests his actions are all evil. When it comes down to children he seems to have an interesting contrast to parenthood compared to Titus. I have foreshadowed Aaron’s kindness to children because later on in the play he himself has a child. â€Å"A child whom will shine in pearl and gold. A child that† this quote is meant to show Aarons desperation to children, this is also the reason why I have mentioned Tamora’s seduction to be on his mind as much as revenge, revenge is his priority yet it makes sense why Tamora could is his second priority. The stage directions used in this monologue is also briefly showing Aaron is up to something, Enter Aaron alone, Aaron digs up a hole and hides the bag of gold, Aaron takes a seat on a shallow tree stump, Enter Tamora alone with Aaron. From these stage directions the structure of them is leading to something inevitable, I have used the stage directions in this effect because Shakespeare uses a lot of stage directions throughout Titus to structure the scene chronologically so it is much more effective. Overall Aaron can be interpreted as this loathsome, diabolical character with an obnoxious attitude. However I ultimately think those who are brought up in a society where being a different coulor is basically illegal influences the way the character undertakes life later on. I think the evil that lurks inside Aaron is innate, and it is there not to inflict pain, but to deliver an act of retribution due to the way he has been treated in early life.

Interpersonal Deception Theory: Example Case

Interpersonal Deception Theory: Example Case In the daily life, we are always having social interactions and communicate with people.  Therefore, we will be faced through a variety of conditions or circumstances faced by either consciously or unconsciously which has involved ourselves into what is called Interception Deception Theory which has been stated by David Buller and Judee Burgoon. Interpersonal Deception Theory means is trying to explain how is the individual make the interactions with the real lie or perceived in the conscious or unconscious while they are involving in the face to face communication. Communication would not be static because it has been influenced by not only ones goals itself, but it is also by how the interaction context. By sending the message and it was affected by the conduct and the message of receiver and vice versa. Furthermore, deception is different from the truth communication which means that intentional fraud requires more significant cognitive resources than the truthful communication, does the sender involved in the falsification creates a fiction, concealment hides a secret or equivocation dodges the issues. Buller and Burgoon define as a message knowingly transmitted by a sender to foster a false belief or conclusion by the receiver. (Buller and Burgoon, 1996: 203-242) The processes to establish a good relationship with the boyfriend, friends, family, leaders or lecturers are not always smooth as envisaged.  Therefore, we must be smart to choose the way for good relation which has been existed previously. Every person in this world will have a lied to a particular purpose, which namely was the target, maintaining their goals or saving their face themselves. Deception needs an effort and hard work. The liar has to be continued to deal with its task which was very complex in managing their lie strategy. If the lie have been too much, so there will be a leaking and this leak will affected to the non-verbal behavior. Lie will also create feelings of guilt and doubt which will be seen from the actions or behavior. The succession of the lie is also depends on the suspicion of the respondent. The respondent usually has the feelings that can be easily detected by the liar. The suspicion will be in the fact and fiction. According to Buller and Burgoon (1996:203-242), Communication senders attempt to manipulate messages so as to be untruthful, which may cause them apprehension concerning their false communication being detected.  Simultaneously, communication receivers try to unveil or detect the validity of that information, causing suspicion about whether or not the sender is being deceitful. (Buller, D.B., and Burgoon, J.K. (1996), Interpersonal deception theory Communication Theory, 19966:203-242) Interpersonal Deception Theory means that there are times when someone must lie. Lying is a manipulation of information, but someone who wants to lie should have a strategy which could be falsification, concealment and equivocation. According to Buller and Burgoon (1996:203-242), there are three aspects of deceptive messages which are: The central deceptive message, which is usually verbal. Ancillary message, which includes both verbal and nonverbal aspects of communication that often reveals the truthfulness of a particular message.   Inadvertent behaviors which are mostly nonverbal and help to point out the deceit of the sender through a term called leakage. (Buller, D.B., and Burgoon, J.K. (1996), Interpersonal deception theory. Communication Theory, 6, 203-242) Example case: There is a university student who has been in a relationship with her boyfriend since 5 years ago, and there is unexpected thing happens. The mother of her boyfriend had been in the verdict of a breast cancer by doctor when she had her healthy check up. Since the girl has been in a relationship for five years, she is so closed with her boyfriends family. She has been treating by her boyfriends parents like their own daughter, because they have their closed relationship so she is calling his boyfriends parents as Mom and Dad. The girl is taking care of her boyfriends mother because of their relationship and also because her boyfriend is the only child in the family so there was not any person who can take care of her mother except the girl. They went to Singapore continually to do the surgery and chemotherapy treatment and radiotherapy treatment. The girl always accompanies them to do all the things and helping them to go through the healing process. And since the girl is also a student in a university and she still having the class at that time, so sometimes she have to skipped the class in order to accompany her boyfriends mother and she told to her lecturers that her mother is having a breast cancer and she have to go to Singapore quite often to accompany her and the lecturers give their permission to her. And later on, the lecturers found out from the girl classmates or gossip that the girl is not telling the truth about the mother who was the girl says as her mom, it is not her biologic mother but her boyfriends mother. The girl says that is because she is calling her boy friends mother as my mom. In this case, it can be considered as interpersonal deception based on the three aspects of deceptive messages from Buller and Burgoon. There are two aspects that related with the case above which are: The central deceptive message, which is usually verbal means that there are miss communication between the girl and the lecturer. It has been misunderstood verbal communication in which she said her mom who according to her is the mother of the boyfriend who was she considered as her own mother that maybe it could be misunderstood by the lecturer who thinks that her mom was to show the biological mother  of this girl. So, there is a miscommunication and misunderstanding via verbal communication way between the girl and the lecturer which can be considered as interpersonal deception by the lecturer. And the other aspects is Ancillary message, which includes both verbal and nonverbal aspects of communication that often reveals the truthfulness of a particular message which means that v erbally, the girl said she is going to accompany her mom to have her medical treatment and care.  This girl is no intention to defraud or lie to the teacher by saying her mom who is the mother of her boyfriends mother as her own mother due to their close relationship between the girl and her boyfriends mother is already very close which causing the girl has been considered as child  of their own.  Furthermore, by the non verbal, the girl also gave evidence in the form of letters from the doctors who assume to write which it was true that the girl is coming to accompany her mother to having the medical treatment and medical care. Theoretical Perspective Interpersonal deception theory is a fraud which based on theoretical views of interpersonal communication.   Therefore, Buller and Burgoon assume that fraud is as an interactive process between sender and receiver. In contrast with previous studies of deception that focused on the sender and receiver individually, Interpersonal deception theory focuses on the dyadic, relational and dialogic nature of deceptive communication. The behaviors between the sender and receiver are dynamic, multifunctional, multidimensional and multimodal. (Buller and Burgoon, 1998) Dyadic communication  refers to communication between two people. A dyad is a group of two people between whom messages are sent and received. Relational communication refers to communication in which meaning is created by two people simultaneously filling the roles of both sender and receiver. Dialogic  activity refers to the active communicative language of the sender and receiver, each relying upon the other within the exchange. MANIPULATING INFORMATION: THE LANGUAGE AND LOOK OF LIARS Basically deception is hoax fraud information. Liars always use the falsification, concealment or equivocation to complete their lie. Fraud is usually done on the basis of motive to deceive. Usually a person who will commit a fraud has at least three goals which is to complete a certain task, to establish or maintain the relationships with the respondents, and to save their face or maintain the image of one or both parties. In our daily life, we always communicate to each other. The way that every individual communicate is different. The language that used was also different in accordance with the objectives to be achieved, so that sometimes some people think that the need to commit fraud. Based on Buller and Burgoon, they assume that the motivation and interpersonal identity fraud inherent in stimulating the text over the mark as a less honest communication. Although sometimes the respondents did not know or see any signs of deception, in theory there are four characteristics that reflect the strategic objectives, which are: Uncertainty and vagueness If the girl does not want the lecturer know about the truth that her mom who is not the girl biological mother, the girl will probably to keep the answer secretly and shortly. No immediacy, reticence and withdrawal If the lecturer suddenly say that the mother who the girl was accompany and taking care for the medical treatment and medical care is not her biological mother, the girl will probably wish that it is better that she do not tell anything to her friends. The girl might silent to hear the lecturer opinion about her statement. Disassociation The girl will give the explanation to the lecturer about the miscommunication and misunderstanding from the word her mom that the girl stated. The girl has been treating by her boyfriends parents like their own daughter, because they have their closed relationship so she is calling his boyfriends parents as Mom and Dad. Image-and relationship-protecting behaviour When the people want to do a fraud, they usually will acknowledge the existence of non-verbal leakage which will provide the signs that the words they communicate are lie. Based on Buller and Burgoon, It seems that smile might be a simple all-purpose strategy applies to cover lies.   (Buller and Burgoon, Interpersonal Deception Theory, 1996) People who want to know a clear way to separate the truth from the fraud can be through the four strategic signs that will give the right way to get honesty.  In the world of communication, it is not easy because almost all communication is intentional, goal directed, and conscious. Buller and Burgoon adopt the term leakage to refer to unconscious nonverbal cues that signal an internal state. IDTs explanations of interpersonal deception depend on the situation in which interaction occurs and the relationship between the sender and receiver. Over half of their 18 propositions involve the important distinction between strategic and nonstrategic activity. (Buller and Burgoon, 1996) Sender and receiver cognitions and behaviours vary systematically as deceptive communication contexts vary in (a) access to social cues, (b) immediacy, (c) relational engagement, (d) conversational demands, and (e) spontaneity. During deceptive interchanges, sender and receiver cognitions and behaviours vary systematically as relationships vary in (a) relational familiarity (including informational and behavioural familiarity) and (b) relational valence. Individual communicators also approach deceptive exchanges with their own set of pre-interaction factors, such as expectancies, knowledge, goals or intentions, and behavioural repertoires that reflect their communication competence. IDT posits that such factors influence the deceptive exchange. Compared with truth tellers, deceivers (a) engage in greater strategic activity designed to manage information, behaviour, and image and (b) display more nonstrategic arousal cues, negative and dampened affect, non-involvement and performance decrements. Context interactivity moderates initial deception displays such that deception in increasingly interactive contexts results in (a) greater strategic activity (information, behaviour, and image management) and (b) reduced nonstrategic activity (arousal, negative or dampened affect, and performance decrements) over time relative to non-interactive contexts. Sender and receiver initial expectations for honesty are positively related to degree of context interactivity and positivity of relationship between sender and receiver. Deceivers initial detection apprehension and associated strategic activity are inversely related to expectations for honesty (which are themselves a function of context interactivity and relationship positivity). Goals and motivations moderate strategic and nonstrategic behaviour displays. As receivers informational, behavioural, and relational familiarity increase, deceivers not only (a) experience more detection apprehension and (b) exhibit more strategic information, behaviour, and image management but also (c) more nonstrategic leakage behaviour. Skilled deceivers appear more believable because they make more strategic moves and display less leakage than unskilled deceivers. Initial and ongoing receiver judgments of sender credibility are positively related to (a) receiver truth biases, (b) context interactivity, (c) and sender encoding skills; they are inversely related to (d) deviations of sender communication from expected patterns. Initial and ongoing detection accuracy are inversely related to (a) receiver truth biases, (b) context interactivity, (c) and sender encoding skills; they are positively related to (d) informational and behavioural familiarity, (e) receiver decoding skills, and (f) deviations of sender communication from expected patterns. Receiver suspicion is manifested through a combination of strategic and nonstrategic behaviour. Senders perceive suspicion when it is present. Suspicion (perceived or actual) increases senders (a) strategic and (b) nonstrategic behaviour Deception and suspicion displays change over time. Reciprocity is the predominant interaction adaptation pattern between senders and receivers during interpersonal deception. Receiver detection accuracy, bias, and judgments of sender credibility following an interaction are a function of (a) terminal receiver cognitions (suspicion, truth biases), (b) receiver decoding skill, and (c) terminal sender behavioural displays. Sender perceived deception success is a function of (a) terminal sender cognitions (perceived suspicion) and (b) terminal receiver behavioural displays. (Buller and Burgoon, Interpersonal Deception Theory, 1996) THE RESPONDENTS DILEMMA: TRUTH BIAS OR SUSPICION? According to Burgoon and Buller (1996: 203-242) that respondents tend to think of interpersonal messages truthful, complete, direct, relevant, and clear-even when the speaker is lying. So no matter what you might say about the girl is accompanying her mother for the medical treatment and medical care, the lecturer probably will believe the girl. Whatever the reason for the assumption of veracity, Buller and Burgoon are convinced that whatever is said by people close to you, then the respondent would still believe the words despite occasional doubts. The experts of the theory found that whatever is said by people who close to us and that we love, friends and family will be hoping to get the honesty and truth of the spoken words. Although sometimes a strong truth and valid bias between each other face to face interaction, people also can doubt our word.  The lecturer may also suspicious of the doubt that the girl say after listening to gossip or news about the reality that the word her mom was not according to the girl biological mother. Buller and Burgoon define a suspicion as state of doubt or distrust that is held without sufficient evidence or proof. (Buller and Burgoon, Interpersonal Deception Theory, 1996) Phosphotransferase Systems: Regulations and Types Phosphotransferase Systems: Regulations and Types Abstract Not a single specific class of antimicrobial agent during the past few decades has yet been discovered leading to development of the new improved drugs for humans. Regardless of the enhanced existing class potency, the requirements for the new agents of anti-microbes continue. The purpose of this study was to explore the PTS system, its regulation and different PTS systems and to investigate catabolite repression and virulence factors in different bacteria especially Escherichia coli and it’s relation with the PTS system. Extensive literature was identified for this purpose to examine the ways through which the PTS system makes antimicrobials and antibiotics. For the discovery of new agents, the PTS or bacterial phosphotransferase system offer a possibility to offer new opportunities. This type of system offers an entry vehicle into the initiation of metabolism pathways and infecting bacteria for such agents. These agents are found to be active on both the sessile and growing forms and due to the eukaryotic lack of the counterparts of PTS these analogues are thought to be non-toxic for the animal host. INTRODUCTION Bacteria often live in inhospitable environments and numerous other bacteria are live in places with no oxygen. Hence, there options for generating the energy are limited. There are many clever ways developed by bacteria that may live off whatever is available and it tends to exploit these best advantage resources. In 1964 Kundig, Ghosh, and Roseman highlighted a novel system of sugar phosphorylation in one of the novel phosphorylating sugar system in Escherichia coli. It is a key transport system type which is exclusively found in the world of prokaryotes and the best-known group translocation system, a process in which an organic molecule such as glucose is transported to the cell while being chemically modified. The exclusive features of this phosphotransferase system comprise of phosphoenolpyvate (PEP) as the phosphoryl donor for phosphorylating sugar and the three vital catalytic entities present termed as Enzyme II, Enzyme I, and heat-stable, histidine-phosphorylatable protein HPr. The PTS system is responsible for the transport of sugar across the membranes of the bacteria as per the subsequent reaction: PEP (in) + carbohydrate (out) – pyruvate(in) + carbohydrate –phosphate (in) The system of phosphotransferase is often catalyzed by the concomitant sugars phosphorylation as well as hexitols and it usually regulates the response mechanisms dependant on the carbohydrate availability (Postma, et al.1993). It is a very complex system as it often acts as an environmental sensor and therefore requires performance of a numerous functions to sense and successfully delivering a desirable carbohydrate. Typical bacterial cells make many similar transporters that all stand ready to import whatever sugars are available. A complex regulatory network makes a decision which transporters are switched on and used at any given time. The PTS is also a very energy-efficient system when compared to the other transport systems in the cell. Many transporters use ATP to power the import of nutrients, but PTS uses a molecule of phosphoenolpyruvate (PEP-one of the intermediates in glycolysis) instead, to power the PTS reaction and provide the phosphate. This pre-phosphorylation of sugars primes them for entry into the energy production pathways (Kotrba, et al. 2001). In E.coli the PTS system is made up of two general cytoplasmic proteins: Enzyme I and a heat-stable protein (HPr). Both participate in transport of all PTS carbohydrates. The substrate-specific protein – Enzyme II consists of three functional domains: IIA, IIB (cytoplasmic and hydrophilic) and IIC (membrane-bound and hydrophobic) (Prescott, 2002). The Enzyme II domains are specific only for one or a few carbohydrates (Postma, et al 1993). However, in the PTS fructose transport of E. coli Enzyme I and HPr are fused together with central M domain and it is specific for this particular transport only (Reizer Saier, 1997). Figure 1 represents the constituents of the PTS system. Figure 1. Components of the bacterial PTS system: phosphoenolpyruvate (PEP), Enzyme I (EI), heat-stable protein (HPr), and Enzyme II (EIIA, EIIB, EIIC). Figure illustrates two examples of the PTS system in E. coli: glucose-specific and mannitol-specific. In this project I would like to present a review of literature on the PTS structure, role and regulation. I would like to show the connection between virulence and the phosphotransferase system in different bacteria and finally to examine the ways in which we can use the PTS system to create new antimicrobials and antibiotics without targeting the commensal organisms within the host. PTS structure Enzyme I Enzyme I (EI) is one of the two universal compounds at the entry point of the PEP-dependent sugar phosphotransferase system. The EI monomer consists of three structurally independent domains which are separated by long linkers (Fig. 2): N-terminal protein-resistant region (EIN) and the PEP-binding C-terminal domain (EIC) and linker helix that separates them (Margques et al, 2006). The N-terminal region is responsible binds HPr,and the C-terminal region which consists of the initial acceptor of the phosphoryl group (His-190) which binds PEP (Oberholzer et al, 2005). EI can appear as a monomer and a dimer (EI-P) but only a dimeric form can be phosphorylated (Chauvin et al 1994). It has been recently shown that magnesium and PEP influence both forms of EI but it remains unclear how a change from monomer to dimer activates an ability of EI to autophosphorylate (Patel et al 2006). Experiments on gel filtration showed that EIN which does not dimerize lacks a PEP-binding site but is still able to accept phosphaote from HPr in reversible phosphorylation (Chauvin et al 1996). Figure 2. Diagram of the Enzyme I model showing N- and C terminal domains with linker helix (Marques ate al, 2006). EI catalyses the first step in the PTS cascade. The activity levels of EI will determine the phosphorylation state of all PTS components, therefore it plays a key role in regulatory functions of PTS (Patel et al 2006). Low molecular heat-stable protein (HPr) HPr (histidine containing phosphocarier protein) is a single-domain cytoplasmic protein with molecular mass of 9kDa. Its main function is to accept the phosphoryl group from EI. Recently it has also been found that HPr acts as a intermediate in the signaling cascade that regulates transcription of genes which are related to the carbohydrate-response system. Those functions both involve reactions of phosphorylation and dephosphorylation, but at a different sites (Maurer et al 2001). The structure and function of HPr has been studied in the wide range of organisms. It was purified, inter alia, from: Escherichia coli, Staphylococcus aureus, Lactobacillus lactis, Bacillus subtilis and Streptococcus pyogenes. HPr consists of four-stranded antiparallel B-sheet and L-helixes (two long and one short) set at one side of B-sheet (Fig.3). Interestingly the amino acid sequence in HPr protein differs among the species however, it shows similarity in secondary-structure elements and its tertiary fold (Hahmann et al, 1998). Figure 3. Structure of the HPr by Feng et al, 2001. Enzyme II complexes Enzyme II complexes are specific to one or few carbohydrates and consist of two hydrophllic domains: IIA and IIB, and one membrane-bound hydrophilic domain IIC. All three domains can be fused together in a single polypeptide chain or exist as two or three chains that interact with each other (Saier Reizer 1992). The first EII domain that was described was the II Man complex in E. coli which was later illustrated as EIIA and EIIB (Kundig Roseman, 1971). IIA domain carries the first permease-specific phosphorylation site and becomes phosphortlated on anhistidine residue by HPr. Domains IIA and IIB are similar in size and usually consists of 100-160 amino acids residues. IIC domain can form 6-8 transmembrane helixes and has around 350 residues (Kotrba et al 2001). The phosphoryl group is transferred from IIA to histidine or cysteine residue on IIB domain, depending on the carbohydrate transported. The third domain IIC is a substrate- specific site that develops a translocation channel for the sugar to be taken up through the membrane. Some specific transporters, like Mannose family in E.coli, possess another membrane-bound protein IID(ebi.ac.uk many references) Recognition of specific carbohydrate by IIC is not fully understood, yet. Although it is known that a certain motif, [Gn]-[Iv]-[Tsn]- E, plays a role in sugar identification. This highly conserved motif is shared among the IIE families and is located in the loop which is faced towards exterior of the cell and may be a part of the sugar-binding site (Robillard Bross 1999). Also, a glutamate residue located in the most conserved part of IIC GITE sequence (Chang et al 2005) is involved in phosphoryl transfer to the bound sugar ( Lengeler et al 1990). Families of PTS Enzyme II A bacterial cell may contain many PTS EII complexes, each exclusive to a different sugar. Most of those complexes share a number of characteristics: three domains IIA, IIB and IIC organized as free or fused structures which can be coupled by linkers and/or arranged in a different order (Lengeler, 1990). Four superfamilies have been described according to the evolutionary status (Saier et al., 2005): Glucose-Fructose-Lactose (Glu-Fru-Lac); L-ascorbate D-galactitol (Asc-Gat); Mannose (Man); Dihydroxyacetone (Dha). The Glu-Fru-Lac and Man super families are well-described. They are well incorporated with the PTS and are not able to transport carbohydrates by any other mechanism (Saier et al., 2005). D-Fructose is the only sugar that is taken into glycolysis reaction without rearranging its carbon backbone. Many bacteria lack other permeases but most possess fructose-specific PTS permease. It has been proposed that D-fructose was ubiquitous and specific to primeval organisms (Saier, 1977). In E .coli the multiphosphoryl transfer proteins (MTPs) were found in fructose-specific EI-like and HPr-like domains. MTPs are domains that display homology to modular proteins encoded by genes of some proteobacteria (Reizer Saier, 1997). The IIA Fru-like domain with central M domain of unknown function, phosphorylates IIB domain which is fused with another IIBC domain (Kotrba et al., 2001). It is the only example of protein with two IIB domains fused with IIC. In glucose permease of E. coli, EIIGlc contains protein IIA Glu encoded by crr gene and the IIB Glu encoded by pts gene. EIIA phosphorylates EIIB at a cysteine residue which is fused to EIIC through a linker (Postma et al., 1993). Other superfamilies like Asc-Gat have been characterized from genetic and biochemical view fairly recently (Nobelman Lengeler, 1996; Hvorupet al., 2003) and can act as secondary carriers depending on their specificity. Enzyme II complex of DHA family displays some similar mechanical characteristics to ATP-dependent precursor and PEP- dependent complex. Role of the PTS in chemotaxis Phosphotransferase system is well known of its ability to perform many different functions (Table 1). The role of PTS in chemotaxis has been described in 1974 by Alder and Epstein. They studied glucose transporter as chemoreceptor by using mutants lacking galactose binding protein. Mutants lacking EII glu but not EII Man did not move towards D-glucose and mutants lacking EII Man not EII Glu carried out movement with the specificity for D-mannosamine. Therefore, enzymes II work as recognition elements for specific chemoreceptors however the exact interaction between PTS and receptor-mediated signal remains unclear. Table 1. Functions of the PTS. In E. coli and many other bacteria, sensory centre is composed of chemoreceptors: kinase CheA and n adapter protein CheW that are organized in group which increase the signal through communication between those protein. Studies in vivi showed that signal from PTS is sent directly to the chempreceptors ChA and CheW through mediated interactions of EI and perhaps EIIA Glu (Neumann et al., 2012). The participation of EI and EIIA Glu in chemotaxis is reflects the importance of those components in other functions. The phosphorylation status of EI is associated with the rate of uptake of sugars. Phosphorylation of EIIA Glu is affected by the uptake of other sugars, not only glucose, maltose and trehalose because of the reversible reactions that occur within the PTS (Lengeler Jahreis, 2009). Regulation of PTS sugar uptake Thursday 20/03 3.1 Inducer exclusion and catabolite repression in E. coli 3.2 Global regulation of CCR 3.3 CCR and inducer exclusion in other bacteria Saturday 22/3 3.2 role and regulation by the EIIA Glu PTS protein in enteric bacteria 3.3 The Mlc transcription factor regulated by EIICBGlc in enteric bacteria 3.4 Regulation by HPr-Ser –P on low G+C Gram positive bacteria Sunday 23/03 Carbon metabolism and virulence in bacteria 4.1 Enterobacteria – E. coli 4.2 Vibrio cholera 4.3 Klebsiella pneumonia 4.4 Clostridium difficile PTS as a potential target for drug therapy Conclusion References (124)

Southern Musical Tradition and the African Tradition Essay -- Music Mu

Southern Musical Tradition and the African Tradition The second major tributary of the southern musical tradition comes from the African continent and is the heritage import of the five million slaves brought to North America against their will to provide the bulk of the labor in the pre-industrial agrarian south. Contemporary blues, while not exclusively black music by any means, remains largely black in terms of its leading performers and, to a lesser extent, its listening audience. The forerunner of the modern urban blues was, however, almost exclusively black and was completely southern and rural. It was, and is, a music born out of the experience of slavery and Jim Crow segregation with their attendant poverty, alienation and suppression. As a musical genre, this remarkable and durable expression has an enormous relevance for the historical development of southern music in general and the southern black experience in particular. Modern blues evolved out of the southern "country blues" and became an urban phenomenon in the same social, economic and demographic processes which urbanized black Americans during the two or three decades prior to World War II. Thus, an examination of the black country blues provides a potentially fruitful vehicle for the study of southern rural culture viz a viz the black experience. At the very least, it provides a means for assessing the perceptions of southern culture which were held and articulated by a sensitive group of observers -- the bluesmen and blueswomen of the rural south. The extent to which their music was received, popularized and appreciated by their audience provides a broader look at the hopes and drea... ...cal development, display similar structural and thematic content and have, since the 1960s, begun to recognize and celebrate these commonalities. Works Cited: Chapple, Steve and Reebee Garofalo. Rock and Roll is Here to Pay. Chicago: Nelson Hall, 1977. Elkins, Stanley. Slavery: A Problem in American Institutional and Intellectual Life, 2nd ed. Chicago: U. of Chicago Press, 1968. Morthland, John. The Best of Country Music. Garden City: Doubleday, 1984. Oliver, Paul. Savannah Syncopators: African Retentions in the Blues. London: November Books, Limited, 1970. Smith, M.G. "Social and Cultural Pluralism," in Annals of the New York Academy of Sciences 83 (January, 1957):763-777. Van den Berghe, Pierre. Race and Racism: A Comparative Perspective, 2nd ed. New York: Wiley, 1978.

family culture Essay -- essays research, family values

Often times when we hear the word culture, we think of the differences of different countries. That statement may be true; however, there are different cultures within the same country, even within the same city. No matter what culture we call our own, there are distinct differences between that of other cultures around us. One of the major differences occurs in the realm of family; family affection to be more specific. When talking about family affection, we should consider many different aspects. It was my task and privilege to explore these aspects. I consider myself having a strong American culture. My family has been here for many years and has adopted the â€Å"American Way†. After being born and raised in Wisconsin, I now spend my summers in Hawaii with my relatives. Despite my being away from my family for the summers, my family and I are very close to all of our relatives, and family affection is a daily occurrence. I recently interviewed Teresa Tran, a student at the University of Minnesota – Twin Cities. Teresa was born and raised in Minnesota â€Å"after [her] parents emigrated from Vietnam. When [her] parents came to the United States, they brought with them their Vietnamese culture. [She] grew up in a culture mixed with mainly Vietnamese and some American from [her] surroundings.† Even though we have different cultures, we have both differences and similarities in our family affection. The first aspect that I explored was by which medians affection is portrayed in the family. When looking at my own culture, my family and I show affection verbally, through gestures and through voice tones. For example, every night before I go to bed, I give both of my parents hugs, and occasionally kisses, and I always tell them that I love them. As far as tonal affection goes, by not raising our voices at one another we are showing affection in a small way. We still fight, but instead of yelling, we choose words carefully and try to show our point of view without putting down the other person. One last way that we show affection is simply by remembering important dates, like mothers’ day, fathers’ day, birthdays, and anniversaries. Teresa’s Culture differs very much from my own when comparing family affection. The differences come in all of the medians in which to show affection. â€Å"Affection towards my family members is rare,† says Teresa, which is t he biggest differ... ...through hugs and kisses and so on. I think as long as you know that you care about each other, it is enough. So I guess my family ‘affection’ does not fit in to society’s view of what affection should be.† Family affection is a big difference throughout cultures. The many aspects of affection, how it is shown, how people react, public versus private, face value, family versus friends, and family versus society, account for the many differences that are present. No matter what the differences are, I believe that each family member knows that they care about each other and are cared for themselves. I believe that my relationship with my family is excellent. I love them all very much and I let them know it time and time again. However, people do not have to be a part of my culture to feel as I do. Take Teresa for example. Our cultures are very different, but in the end, it comes down to how you feel about your family and how your family feels about you. As for Teresa, â€Å"My relationship with my family is very good. We have our own privacy yet know that we have each other. We make each other laugh, scream, sometimes swear, and even throw tantrums. However, in the end, we are happy.â₠¬ 

The Unwavering Character of James Fenimore Coppers Deerslayer :: Character Analysis, Deerslayer

The Unwavering Character of James Fenimore Copper's Deerslayer James Fenimore Copper presents Deerslayer as a man of integrity, virtue, and honor. He is a warrior who lives by his word. Even if the situation places his life in jeopardy, he refuses to abandon what he believes in and what he says he will do. Deerslayer’s greatest display of character and honor is seen when he refuses to compromise his standards even though it threatens his life. After saving Hist from the Hurons, Deerslayer was taken captive by them. The Hurons respected Deerslayer for his honesty and integrity and therefore treated him accordingly. When the time came for Deerslayer to pay for his crimes the Hurons devised a situation that would spare his life. To pay for the life Deerslayer took the Indians requested that Deerslayer stay among their people and provide for the fallen Indians family and take the widow for his wife. â€Å"Take the gun; go forth and shoot a deer; bring the venison and lay it before the widow†¦feed her children; call yourself her husband† (Cooper 458). To take an Indian wife went against Deerslayer’s beliefs and convictions. Marrying a woman outside his religion and traditions would cause him to compromise his morals and standards. Even though marrying the Indian woman would spare his life he politely objects and refuses their conditions. â€Å"I feared this,† answered Deerslayer,†¦I did dread that it would come to this. He then proceeds to explain to Mingo, â€Å"I ‘m white, and Christian – born; ‘twould ill become me to take a wife, under redskin forms, from among the heathen. That which I wouldn’t do in peaceable time†¦still less would I do behind clouds, in order to save my life† (Cooper 458)

Free trade

Free trade is the path to prosperity for countries, benefiting consumers, producers and governs. It enhances competition and eliminates inefficient firms by requiring better productivity, which enables products to reach consumers at a lower price and variety, and create new Jobs, thereby increasing economic development (Brenan 2007, Para. 4; World Bank 2010, Para. 1). Although free trade has the potential to stimulate a country development and economy growth which benefit all consumers, ICC nations have garnered the majority of the benefits.For instance, Western countries have not permitted the wealth flow keeping their barriers, while developing countries have been persuaded to remove their ones (Stilling cited in Buchanan 2002). Additionally, Food and Agricultural Organization (cited in Mousse and Imitate 2005, Para. 4) states that the low average tariff for agricultural products, which is the income for 2,5 million people in the developing nations (Para. ), has contributed to the decline the economy of these nations.Free trade policy enables the flow of goods and services between countries. Developed and developing nations should be benefited by free trade such as importing and exporting products to others freely without the payment of taxes or quotas. In addition, free trade incentives a nation's development, and also economics rising (World Bank 2010). Free trade could be favorable for everyone whether, like in theory, it happened in practice.According to Still (cited In Buchanan 2002) richer nations are disproportionably benefited more than poorer countries. For example, he states that Western countries have convinced poor countries to cancel their barriers, while they have not done the same. Moreover, Scott (2003, Para. 1) argues that free trade has helped to Increase Inequality In U. S. Even though free trade should create economically equality between richer and poor nations, It does not happen truly.

Psychological Influence of Fashion Essay

When wizard thinks of the identity crisis that plagues great deal, superstar is able to discern the connection in the midst of panache and its lure on populate. uniformity comes in m each forms and affects some(prenominal) aspects of youngs lives. Do adolescents take up a reliable way of dressing because everyone else is dressing up that way? Do they let their pilus grow long one family and cut it short the next because of fashion? Conformity occurs when individuals adopt the attitudes or port of others because of real or imagined storm from them.Indeed, the pressure to conform to peers becomes very strong during the adolescent years (Santrock, posterior 1998. p. 211). More than any other come outward manifestation of a persons personality, the clothes has a language all its own. It is a communicatory system of communication that symbolizes the beliefs and thinking of an individual. In an encounter, before people even intercommunicate to one another, their robes ma kes a story that expresses their age, sex, class, occupation and personality (Flynn, Patricia). Clothing has a language all its own.It can mountain chain from conventional and traditional to the outrageous and grammatical case styles. Dress can identify its weargonr with a social concourse. For example, jeans never go out of style with teens. The difference just lies in the style, cost and labels that identify them as designer. erosion jeans may symbolize that the individuals are members of the homogeneous group (Flynn, Patricia). For example during the 1950s, teenage clothing styles grew amidst the economic prosperity after human race War II. The consumer market targeted those who were pampered and had money to overleap on clothes.At the start, the adult designers were the trendsetters in terms of fashion intelligence. But the teens began to stir their own individuality and sported only the styles they almost prefer. To these youth, this was a form of their self-expres sion (Flynn, Patricia). Image builders give a great deal of fantasy to the types of catchs that would have the strongest appeal to the greatest itemize of people. Merchandisers reason that they could build into their products the same traits that people recognize in themselves.Studies of narcissism call for that nothing appeals more to people than themselves so why not help people buy a projection of themselves? That way, the images would pre- take aim their audiences, select out of a consuming cosmos people with personalities having an affinity for the image. By construction in traits known to be widely dispersed among the consuming public the image builders reason that they could spark love affairs by the millions. The sale of self-images expedited the movement of hundreds of millions of dollars expenditure of clothing, accessories and other beauty products.Thus, the image builders strengthen again and again that American consumers are becoming self-image buyers. Conclusi on Young people, having identify with many models, have incorporated many contrary characteristics. Now they must integrate, synthesize, and raise up these, dropping some characteristics and strengthening others. A new, unique and coherent identity emerges, one in which, the whole has a contrary quality than the sum of its parts (Erikson, 1959, p. 90). expressive style and style exerts a different manikin of mental influence of people, especially adolescents since they are pampered by society.A cast consumer market is bombarded with the advantages of being in a group by adapting a distinctive sense of fashion. It is, therefore, important that people understand the psychological influences underlying this issue. People must be critical in recognizing that merchandisers of many different products connected with fashion probes peoples subsurface desires, needs and drives to find their points of vulnerability. (Santrock, John 1998. p. 211). Among the subsurface motivating factors found on the emotional profile of most of us are the drives to conformity, need for oral remark and yearning for security.People must be critical in understanding that erst these points of vulnerability are isolated, the psychological hooks are fashioned and baited and placed slurred in the merchandising sea for unwary prospective customers, particularly the youth.ReferencesCovey, Stephen R. Living the 7 Habits. (1999) Erikson, E. (1959). Identity Youth and Crisis. New York W. W. Norton. Fashion. Nationmaster. Retrieved Feb. 21, 2007 at http//www. nationmaster. com/encyclopedia/Fashion Flynn, P. (1985). Body address The Language of Contemporary Fashion. Accessed 12

Integrating Art in Elementary School Curriculum Essay

We ar living in a man full of cheat. Everywhere we look, every shape, size and polish represent cheat. From the films we watch to the cover of our books, from the interior of our sign of the zodiac to the design of our clothes, cunning is present. In our modern times, fine invention is usually described in its esthetical sense. fine artistic creation comes in drawing, painting, sculpture, architecture, poetry, music, cinema, and in almost each function. By definition, art is any human effort to emulate, enhance, change, or avoid the work of nature. It is similarly the conscious production of colors, sounds, clears, movements, and any other element in a personal manner that affects the sense of beauty and estheticals. ( artistic creation) The elements of art, which can help us to understand better arts aesthetic values are color, shape, line, value, space, score and texture. Color refers to the enthusiasm of the colors physical exertiond as well as with the br ightness and darkness of colors. Shape refers to the meeting of lines. Lines are the primary element in any drawing. value is the lightness and darkness or color, when it is combined with the hues. Lastly, form is the dimension of a shape. It can be a two or three dimensional shape. Moreover, the linguistic rules of art can as well help us to better understand our perception of art. When combined with the elements of art, to enhance the aesthetic value of art. These are balance, proportion, contrast, emphasis, pattern, rhythm, harmony, unity, variety and movement. Balance is the principle of art wherein the other elements should not be too d nonpareil for the symmetry of a certain artwork. Contrast, on the other hand, is the idea of leavening distinction by breaking repetitions in an artwork to draw taper in a certain area. Further much, proportion is the congress locations, shapes, and sizes of the butts or ideas in the artwork. The term art in like manner has something to do with visual experience or object which was created through by expressing a skill or by using the imagination. Arts purposes also ranges from the aesthetic to the utilitarian point of view. (Art) in that location is what we environ the utility of art. It is where the utility or use of art enters. Graffiti is a kind of art which is utilize as a medium of self-expression. In the social context, graffiti can be used as a authority to calm the internal being and boost ones morale. one and only(a) the negative context, it can be a form of black propaganda, and thus deteriorating other peoples lives. Knowing these, it can be concluded that it is of undischarged importance for young people to appreciate art. It is also a common fact that because of the advent in technology nowadays, what with the computer games and other modern gadgets, kids stripping it hard to involve themselves in art. It is now a common problem for elementary school art teachers to find ways to help the chil dren in the penchant of art. The concept of aesthetic is a very measurable take careation in teaching art curiously to young children. Aesthetic is a philosophical counterbalance that deals with the criteria of artistic judgment. Arts authorized conception was formulated by ancient art masters Plato and Aristotle, and developed by modern artists much(prenominal) as Benedetto, Croce, Kant, etc. (Art) Since art is the first thing that one observes, it is essential to focus on the aesthetic value of an art for the children to better appreciate it. There are different ways on how to ameliorate the teaching of art (in particular with third graders). Firstly, consider the modern technological advancement and use it as an advantage. Since it was concluded that most students are hooked with the computers, why not use it as a means to let them be implicated. Use the computer to show them digital photography. Play games with the computer using famous computer games characters and re late it to art. Only if you make them interested in something will theyll be able to learn, and this is one legitimate way to make them interested. Second, change the standard atmosphere of your classroom. The environment is a very big compute to consider for the students to learn. Make it more vibrant, more colorful, and more appealing to Grade3 students. Put some designs on the wall. alternatively of using a normal chair, let the children run inside by putting a bigger working space for them to interact with one another. Lastly, PLAY. always remember that you are dealing with small kids. endlessly keep in mind that children needs time to play, and what else is the best way to make them learn that to amalgamate learning with playing. Information plus entertainment equals learning. Children dear to play. They love interacting with one another. By doing this, it is a sure way to make them learn.Sources(Art) Retrieved on September 7, 2006 fromhttp//en.wikipedia.org/wiki/Art(Art ) Retrieved on September 7, 2006 fromhttp//www.answers.com/art&r=67(Art) Retrieved on September 7, 2006 fromhttp//www.Britannica.com

Does She Encourage Thinness?

This turn out examines the distrust of whether the iconic Barbie skirt (Barbie) ca consumptions maven-year-old (5-8 number senile) daughters to propensity edit outness, thitherby hurtfully takingsing their self-image. Barbie, introduced to the childrens mart in the 1950s, is a 9-inch raspberry be totd with what ar astray regarded as imaginary proportions. inhabit on every(prenominal) oer the unfortunate make of Barbie on children turn outing, Barbies personify-build was of late changed to devise, among a nonher(prenominal) make outgs, a lilliputianer orgy and wider hips. N forevertheless, the logical command stock-still the Great Compromiser Does Barbie total to or as n geniustheless create interdict physical structure images in child give c be filles?II. The Concerns Barbie as foul get out muster to p bents and bragging(a) wo hands who themselves were alter by the eubstance size of it and occasion estimated by the Statess preferred maam deliver expressed reverence or confidence that vie with Barbie boos whitethorn or does wind instrument to a panoply of image-related problems in the juvenility who romance with them. elf a alike(p)(p) go or so examples the perverting resolutions of Barbie on children than the reputed decision of unrivaled advanced charr to pick up that a do operating surgeon exalt her corpse and slope to reverberate Barbies.When examined closely, however, the char and, veritable(a)tu solelyy, decomposey conditioned that Barbie, if created as a adult male being, would seduce feet also sm all(prenominal) to repose her body on, breasts also lifesize to be support by her slender waist, and hips probable in addition set to bear children. Indeed, Barbie could literally neer h hoary out in mankind. At core, those oppose to Barbie for image-related causal agents aro hold that misfires at specially open ages ar considerably impre ss upon by the annulus they come to non save duck soup with, tho idealize. Those early days ladys deal non totally to do all the subtilegs Barbie does sire an spaceman or reestablish much(prenominal)oer feel like her.While sightly an cosmonaut or mend ar come-at-able goals for nigh if non all new-madeaged little girls, achieving Barbies watchs is non. Were Barbie not serious, she would in circumstance swallow small-scale if either solvent over her fans. III. wherefore They obligate Their acme though Barbie whitethorn not be prudent for the vitriolic cast around attribute to her, refer p bents and actor Barbie fans do render their allude Women do not tang like Barbie dolls. though an cr witnessing(prenominal) cheering whitethorn be, Youre so reasonably you manner like a Barbie, in strongity Barbie paints a pictorial offspring of women that does not accurately recoil nature.For children particular(a)ly, impressions atomic number 18 slow do at petulant ages, when bodies wealthy person yet to flummox and fellowship is limited. Therefore, the five- or six-year old child, who has minuscular reason to shaft other(a)wise, leave aloneing be wedded to judge Barbies design and coming into court as a authorized reflectiveness of what she leave behind one day sequence become. The detrimental do whitethorn be peculiarly biting on children without develops or sisters in their lives, or children in families who uphold negative self-images via perfect(a) fast or other behaviors.For those children the ones who arguably admit the close to pedagogy they may hold off to Barbie for to a greater extent and as a result inning their confess self-images around her. IV. Anti-Barbie A reconcile self-assertion rudimentary the Barbie protesters sight is the self-confidence that Barbies fans atomic number 18 considerably waxlike and that Barbie has plentiful initiation power in their lives to outcome self- erudition. curt argument stub buoy be do as to the designer self-reliance (few would feud that 5-year-olds be good manipulated) and, though there is way of life for doubt as to the last mentioned proposition, universality attests to Barbies frontrunner term in the childrens market.Year by year, Barbie is consis decennarytly a preferent among unripened girls, and over cartridge holder has evolved from teen forge instance to wife to experience to vocation fair sex. throughout all, her come across has remained unscathed, send the perhaps subconscious mind put across to the girls who idealize her that they, too, go forth feel constantly immature and thin no content how old they grow or how several(predicate)ly their bodies may be made. It is Barbies enduring best-selling(predicate)ity that makes her so important a recruit in the lives of so m either. V. why Barbie whole kit and caboodle disrespect Her FlawsDespite cr iticism, Barbie may in occurrence short(p) ill-treat a new-made girls self-image. She is, later all, sightly a doll. few girls atomic number 18 told, or scour inclined the suggestion, that Barbie is a true formulation of womens bodies or lives. Barbie no to a greater extent accurately reflects womens bodies than does good deal accurately reflect mens, and she is not designed to. Barbie, rather, is a shot of escape. Children of ages five, six, and tied(p) eight-spot and ten rarely if ever would be establish guidance on Barbies proportions or tog up size. They, rather, use her as a barb with which to fasten in legerdemain.Beyond this, plot of ground Barbie may be the nigh popular girls reckonthing, she is remote from the just about determiner federal agent on a unripened womans self-image. or so girls break-dance Barbie dissipation surface onwards their adolescence, the time when or so young women baffle focal point on and comparing their bodies with others. The line of guild on a girls self-image sternnot be underplayed. To fix Barbie with greatly influencing a girls berth of her body when she is bombarded with images of palpable girls in popular culture who are unnaturally thin (on television set, in magazines, in film) is to commit to her more grandeur than she in fact has.While Barbie lives in the valet of fantasy and bring, images of super-thin models and women bristle in an adolescents really real world in the magazines she reads and on the television programs she watches. In many instances, the superstars and celebrities she looks up to are unnaturally thin and go on her to detest her own body. mayhap more importantly, a young girls friends and family belike support remote more make for on a girls perception of herself than Barbie.If a girls capture is satisfactory with her body, she leave alone plausibly impress akin blow in her daughter. If, in contrast, a girl grows up sense of heari ng her mother unendingly opine that she (the mother) is blue or otherwise unsatisfactory, she may well up peg down such(prenominal) thought impact and mount it to herself. Peers, too, who give up that their bodies are inadequate in one form or other may crap diffidence in a girl. VI. A sense of equilibrium wakeless Barbie though Barbie may not restrain the effect on her fans that her critics assign to her, itis likely that she does perk up about tempt over her audience. Barbie, a raw material of the toy world, doubtless plays her part in smart set and in shaping the goals, values, and self-images of those who play with her. To some(prenominal) extent, Mattel, Barbies creator, has recognized and seek to salve some of the likely victimize Barbies surreal jut may do on young girls by passably changing her mold. Mattel, however, can do single so much, and even the doll sell nowadays paints a ill-considered picture of what most girls will mature to loo k like.Short of Mattel creating a Barbie that comes in all different shapes and sizes, parents in particular can use their do work to pick at any ill-effects Barbie may potentially subscribe. Children should be taught that bodies do not come in exemplar sizes, and that it is important to have a collateral public opinion of yourself no matter how you are built. For some households, this may intend hold in or alone erasing Barbie from the toy mixture. more than ideal, however, would be to fall apart children that they are good-looking and fine, and that Barbie is what she is marketed as just now a toy.