Consumer Behavior In Malaysia Marketing Essay

Consumer Behavior In Malaysia Marketing Essay As many researchers have been asserted that good store image of retail stores able mean the success or failure of the business. This review will focus on the variables that the further study will centre on. This focus and previous research conclusions will be included in the chapters of the store image where the variables are integrated. 2.1 Consumer Behavior in Malaysia Malaysias consumer lifestyle has been evolving and changing due in part to rising affluence and education levels. High profile international retailers and the global mass media have also played a hand in shaping consumer-buying behavior. Malaysians are becoming more westernized, sophisticated and cosmopolitan. Malaysians spend a high percentage of their household income on food, groceries and personal care items, ranking third out of the ten major economies in the Asia-Pacific region (excluded Japan). According to ACNielsen, Malaysians on average spent MYR505 per month on food and groceries, with just under half of that on fresh food like meat, fruits and vegetables. Since the emergence of the foreign-owned hypermarkets, Malaysians who live in urban areas have become accustomed to shopping for groceries at hypermarkets and supermarkets. Meanwhile rural people continue to purchase from traditional grocers, convenience stores and mini-marts. High and middle-income households spend most of their money at hypermarkets, followed by supermarkets and traditional grocery stores. The high-income group has household income of more than MYR3500 per month. 2.2 Retail Store Growth and Evolution Large-size store becomes a trend in the global. Hypermarkets are one of the manifestations of organized retailing. Srivastava (2008) observes that organized retailing, globally, has played a major role in nations GDP and employment. According to Srivastava, the ratio (composition) of organized versus traditional retailing is increasing in countries such as the US (85:15), Taiwan (81:19), Malaysia (55:45), Thailand (40:60), Indonesia (30:70), China (20:80), and India (3:97). The data in parenthesis describes the organized versus traditional ratio of retailing for each country. Offering large premises with both food and non-food items, everyday low prices (EDLP), and large car parks; the hypermarket format has been in existence for more than 35 years since the inauguration of Carrefour (the first French hypermarket) on 15 June 1963 (Roberts, 2005). The phenomenal success of hypermarkets in France affected other formats so adversely that certain legal restrictions were imposed on them. To counter the restrictions, the internationalization of French hypermarkets began in the 1970s, when Carrefour went global to countries such as Spain, Brazil and Argentina (Roberts, 2005). Carrefour along with other leading French chains such as Euromarche, Auchan and Leclerc subsequently marked their presence in the US market too between 1985 and 1993 (Roberts, 2005). The evolution of hypermarkets was quite revolutionary and their growth rate far surpassed the traditional formats in different parts of the world. In Spain, the number of traditional outlets dedicated to the retail food business fell by almost 50% between 1980 and 1995, where hypermarkets and supermarkets multiplied 6 and 11 respectively during that period (Flavian and Polo, 1998). In a similar manner, Taiwans traditional farmers markets disappeared at rates between 3-5% per year with the opening of at least 100 new supermarkets and 50 new hypermarkets all over Taiwan between 1988 and 1996 (Chang and Tu, 2005). Supermarkets and hypermarkets almost doubled to 941 from 544 in the Czech Republic too, in a time span of seven years, acquiring 55% of total retail sales (Healey Baker, 2002). 2.3 Store Formats 2.3.1 Hypermarket Hypermarket has clearly emerged as one of the most important retailing entity in most countries, offsetting the traditional and supermarket (Barros, 2006). Malaysian had her first hypermarkets opened for business in 1994. According to the Economic Transformation Programme announced in October 2010, Malaysia has 121 hypermarkets, included Giant, Tesco, Carrefour, Mydin. The general rule for one hypermarket is for every 250,000 people. The evolution of the various retail formats, in one way or the other, customers benefit by having greater access and choice. The concept of all the items under one roof has been submitted to different customers and have brought some changes in their preferences and behavior. With the presence of hypermarkets, customer expectations have changed and their importance to the acquisition have been affected (Oruc N, 2005); Terblanche and Boshoff, 2004; Vignali et al., 2001). Expectations and preferences, was different in different cultural environments, the study aimed to study the perceptions of consumers and their preferences on the store image of traditional wet markets and hypermarkets. 2.3.2 Traditional Wet Market A traditional wet market is an open food market, it is also called as traditional market (Wordie, 2002). The main features of the market have been traditionally associated with a place that sells live animals. The raw meat may include poultry, fish, reptiles, and so on. Depending on the region, the animals are usually caged and killed for the preparation. Fresh fruits and vegetables are also available. Wet markets usually include butchers and fish markets, which are in a separate section of the fruit and vegetable stalls. The highest hygiene standards of supermarkets have forced many traditional markets to operate in the interior. In general, the owner of a wet market, owns and maintains the building. The stalls are rented to retailers, who buy and sell their products independently. This is in contrast to a hyper store operated by a single company. In 2011, a total of 23 traditional wet markets and 3075 stalls inside the traditional wet markets in Penang Island are belong to Penang Municipal Council (Majlis Perbandaran Pulau Pinang, MPPP). 2.4 Store image Store image can be described as a concept of the way of consumers see a store in their mind, regarding touchable or untouchable attributes. It is a way of the store being defined in the consumers mind, partly is functional qualities of the store and partly is the atmosphere of psychological attributes of the store (Martineau, 1958). The store image will affect the shoppers buying behavior and this was a conceptualization with included store attributes by the researchers (James et. Al, 1976). Besides that, store image is also described as the concept of combination of consumers or shoppers perceptions of a store on different attributes (Bloemer and Ruyter, 1998). There are several researchers ever tried to identify the store attributes as these are the foundation of the overall image of the store. According to Lindquist (1974), store image have 9 elements, included vending, consumer, facilities, service, comfort, promotion, atmosphere, institutional and post transaction satisfaction. Later on, Doyle and Fenwick (1974) simplified and categorized the store image to 5 elements: price, product, variety, styling and location. While addition attributes of parking facilities and friendly personnel has been put forward by Bearden (1978). According McGoldrick (1990), the image is the indicator of the asset value of the branding, it corresponds with the long-run result of retailing activities. The understanding of the relationship between image and buying behavior of consumers are very important for better strategies in attracting consumers. 2.5 Consumers perception On Store Image 2.5.1 Variety of Goods The main attraction of the retail store is the trading of the goods. According Lindquist (1974), the main components of trading goods are quality, variety and selection of the goods. The stores which provide variety of goods will never lose its attraction. According Golledge et al. (1966), assortment or variety of the goods offers shoppers with more choices and enhances the ability of the stores to satisfy their needs. This makes them unnecessary to visit different stores to fulfill their needs. Based on this reason, a large size of stores such as supermarket or hypermarket has advantage in the retail sector, this kind of store able provide variety choice to consumers and makes them has benefit in reducing their time in visiting different stores (Huff, 1962). Thus, the stores which are able to provide variety and assortment of goods and services have their advantage to attract more consumers and to be preferred by the consumers as well. 2.5.2 Store Atmosphere Atmospheric of a retail store is a very important element. Atmospherics of retail store is the effort to design retail environments to produce specific emotional effects in the consumer that enhance his buying probability (Kotler, 1974). Ghosh (1994) found that atmospherics of store refers to the environment that is brought about by a coordinated visual display of goods and the ease of accessibility and mobility within the retail store. Moreover, Donovan and Rossiter (1982) assert that the physical surrounding will produce an emotional reaction and directly affected the consumers buying behavior. Thus, atmospheric of store becomes a strategy of the retailers, providing a favorable environment with spacious space, clean and comfortable, lighting and so on to affected shopping behavior of consumers. Thus, atmospheric of store is a key factor in stimulating consumers perception and retail store with attractive atmosphere increase preference of consumers. 2.5.3 Quality of Service Consumer patronage of retail stores often extends beyond the impact of the acquisition of goods. Bitner et al. (1994) describes the visiting of consumer to retail stores usually considers as a recreational activity whose dignity is enhanced by the level of service within the store. Thus, the quality of service has great affected to the consumers buying behavior (Shycon, 1992). As describe by Lindquist (1974), service includes giving information of goods, answering to consumer question, showing the goods location and so on. With providing this kind of service, consumers are able to find the goods and service in the retailer store in shorter time. Reynolds and Beatty (1999) asserted that service or retail store is to strengthen the relationship between retail store and consumer, it encourage them prefer to visit the store again in the future. 2.5.4 Accessibility of Retail Store Retail stores that are ease on accessible able to reduce the travel time between home and stores. Consumers time and effort in obtaining the service convenience will influence their buying behavior (Grewal et al., 2002). Eppli and Shilling (1996) described the easier the retail store be accessible, the more preferred by the consumers. The location of retail store can be determined whether the establishment of the store success or failure. Retail stores that provide car parks may have larger catchment to adjacent area to the consumers who own private vehicle, as Lindquist (1974) assert that accessibility as having a convenient location and this includes parking facilities. While stores which are equipped bus stops will increase the accessibility as well. Thus, better accessibility of retail store able to reduce the travel time and fewer barrier is likely to be preferred by consumers. 2.5.5 Price of Goods Compare to the promotion and goods variety, the influences of price to consumer shopping behavior have less important (Fox et al., 2004). On the other hand, Sieder and Costley (1994), assert a different point of view, they observed that pricing is a major determinant of store choice in the retail store shopping context. According to their study, the result reported that perception of goods pricing inter-related with their preference in choosing a store. Most of the consumer will take consideration of the pricing of the goods before going to shop at a particular retail store. Price is a determinant in store choice and to be a key factor of patronage motivations, this study was also linked the pricing policies to consumers perception and shopping behavior. 2.5.6 Quality of Goods Retail stores have an image of providing goods in better or lower quality and have influenced the decision which is made by consumer as where to go (Schiffman et al., 2007). The pricing of the goods is inter-related with design of the physical environment of the retail store, product variety, and service and so on. Alba et al. (1994) assert that a study of comparative pricing strategies found that buyers prefer to buy in the store that offers discount on a smaller number of products (for example, the frequency of price advantage) that have lower prices for overall compare to a store which is offering bigger discounts on a small number of items (eg, the magnitude of price advantage). 2.5.7 Store Displays Store displays were in purpose for promotion in older time. Nowadays, the store displays have new role for effective displays. Bell and Ternus (2002) described that store displays have been discovered new role in displaying product information, helping the shopper in making decisions, and creating attractive shopping environment.

Managing financial resources Essay

Rules and regulations: Plagiarism is presenting somebody else’s work as your own. It includes: copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the procedures set down by the College. Please see your student handbook for further details of what is / isn’t plagiarism. Coursework Regulations 1 Students are required to submit their coursework on-line through online e-learning system http://stponline.org.uk. Detailed information about this is available in the student handbook submission 2 Details of submission procedures and penalty fees can be obtained from Academic Administration or the general student handbook. 3 Late coursework will be accepted by Academic Administration Office and marked according to the guidelines given in your Student Handbook for this year. 4 If you need an extension (even for one day) for a valid reason, you must request one, using a coursework extension request form available from the Academic Administration Office. Do not ask the lecturers responsible for the course – they are not authorised to award an extension. The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick. 5 General guidelines for submission of coursework: a All work must be word-processed and must be of â€Å"good† standard. b Document margins shall not be more than 2.5cm or less than 1.5cm c Font size in the range of 11 to 14 points distributed to including headings and body text. Preferred typeface to be of a common standard such as Arial or Times New Roman for the main text. d Any computer files generated such as programme code (software), graphic files that form part of the course work must be submitted either online with the documentation. e The copy of the course  work submitted may not be returned to you after marking and you are advised to have your personal copy for your reference. f All work completed, including any software constructed may not be used for any purpose other than the purpose of intended study without prior written permission from St Patrick’s International College. Outcomes and assessment requirements Assignment title Managing Financial Resources in the health and Social Care Organisations – CARETECH HOLDING PLS Learning Outcome (LO) Assessment Criteria In this assessment you will have the opportunity to present evidence that shows you are able to: LO1 – TASK 1 Understand how systems are used to manage financial resources in health and social care 1.1 D2 Explain the principles of costing and business control systems 1.2 Identify information needed to manage financial resources 1.3 M1 Explain the regulatory requirements for managing financial resources 1.4 Evaluate systems for managing financial resources in a health or care organisation LO2 – TASK 2 Understand the role of planning in the management of health and social care budgets 2.1 M3 Discuss the diverse sources of income that may be encountered in health and social care 2.2 D1 Analyse the factors that may influence the availability of financial resources in health and social care organisations 2.3 Review different types of budget expenditure in health and social care organisations 2.4 Evaluate how decisions about expenditure are made within a health or social care organisation LO3 – TASK 3 Understand the importance of monitoring budget expenditure in health and social care organisations 3.1 D3 Explain how financial shortfalls can be managed 3.2 M3 Explain the actions to be taken in the event of suspected fraud 3.3 D2 Evaluate budget monitoring arrangements in a health or social care organisation LO4 – TASK 4 Understand how systems and processes for managing financial resources influence health and social care services. 4.1 D3 Identify information required to make financial decisions relating to a health and social care service 4.2 Analyse the relationship between a health and social care service delivered, costs and expenditure 4.3 M1 Evaluate how financial considerations impact upon an individual using the health and social care service 4.4 D1 Suggest ways to improve the health and social care service through changes to financial systems and processes Learner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature: Date: In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades Grade Descriptor Indicative characteristic/s Contextualisation M1 Identify and apply strategies to find appropriate solutions An effective approach to study and research has been applied You will discuss at least three (3) financial considerations that affect and influence funding of care cost in a nursing and residential home (LO 4.3) Make effective judgment on the impact of regulators on the quality of care in the NHS; state at least two regulators and explain their roles (LO 1.3) M2 Select/design and apply appropriate methods/techniques A range of sources of information has been used To achieve M2, you will have to cite all references and sources of material used both for in-text citation and reference page. You will follow the Harvard referecing style through out your assignment. M3 Present and communicate appropriate findings Coherent, logical development of principles/concept for the intended audience The answer should consist of the at least 2 subheadings fully explained: (i) The red flags of fraud (ii) Actions to take in the event of fraud (LO 3.2) Explain the meaning of tecchical terms and functions in the Health organsiation (CCG, Capitation, Private equity) as you discuss the various sources of income for health and social care organisation (LO 2.1) D1 Use critical reflection to evaluate own work and justify valid conclusions Conclusion arrived at through synthesis of ideas & justicfied You will explain and justify the various scheme proposed to improve the health care delivery by changes in the financial systems (LO 4.4) You will discuss the factors that mostly affect and influence availability of resource and suggest how health and social organisation can use that to their advantage (LO2.2) D2 Take responsibility for managing and organising activities The importance of interdependence recognised and achieved You will demonstrate with diagram and table, the budget monitoring arrangement. You will need to provide clear link of the process (LO 3.3) You will identify and explain the six NHS approve costing guidiance. State and explain the categories of cost (e.g Fixed/Variable; Direct/Indirect) and costing concept (cost centre, cost object and cost unit (LO 1.1) D3 Demonstrate convergent/lateral/ creative thinking Innovation/Creative thought have been applied Review the financial statements (Balance sheet & Profit and loss) and draw out at least seven types of information needed to make decision in CareTech (LO 4.1) You need to present the best practice in the health sector in  managing financial shortfall. A reference should be made to an innocative way used in the NSH (LO 3.1) Assignment brief Assignment title Managing Financial Resources in the health and Social Care Organisations – CARETECH HOLDING PLS Purpose of this assignment The health and social act 2012 requires health practionals and social care managers to be more innovate, more productive and more accountable while delivering the NHS, Adult Social care and Public health outcomes (quality, safety and patient experience) By carring out this assignment learners will be equipped with the knowledge and understanding needed to monitor costs, make predictions, evaluate the process of effective control of resource allocation, including shortfalls, and make recommendations for expenditure in health and social care organisation Scenario You are one of the home managers for CareTech Holdings PLC, a leading UK provider of specialist social care services. You have been invited to present a report to the Directors of the company, MONITOR-NHS and some CCG representatives as part of government review and monitoring of your care home This report is aimed to demonstrate your understanding and knowledge in Planning and managing budget in your home, it will show your skills in resource control and managing shortfall with your ability to make prediction and make recommendation for the future expenditure in CareTech Holding PLC Your report should cover and incorporate all the task and learning outcomes below (3,000 words) You should refer to the assessment criteria and the relevant unit content, when preparing your evidence of assessment. You can access the Annual report of CareTech Holdings PLC for 2013 at: http://www.caretech-uk.com/~/media/Files/C/Caretech-UK/press-release/pr-2013/2013-preliminary-results.pdf or the condenced version of the annual report on STP online; Assignment Folder section Learning outcome 1 (1.1, 1.2, 1.3, 1.4) M1, D2 1.1Explain the principles of costing and business control systems that may be adopted in CareTech Holding PLC. D2 1.2 What were the information needed to manage financial resource for CareTech Holding PLC in 2013 financial ending? 1.3 What regulatory requirements need to be satisfied while managing financial resources in CareThech Holding PLC? M1 1.4 Evaluate the systems for managing financial resources in CareTech Holding PLC ? Learning outcome 2 (LO 2.1, 2.2, 2.3, 2.4) M3 and D1 2.1 What are the diverse sources of income avaialabe to CareTech PLC in the financial year in 2013? M3 2.2 Analyse the factors that may influence the availability of financial resources in CareTech PLC? D1 2.3 Review different types of budget expenditure in CareTech PLC. 2.4 Evaluate how decisions about expenditure could be made in CareTech PLC Learning outcome 3 (LO 3.1, 3.2, 3.3) M3, D2 and D3 3.1 Assuming there was financial shortfall in CareTech PLC; explain how this situation could be managed? D3 3.2 What action you would take if you suspect occurrence of financial fraud in your organisation? M3 3.3 Evaluate budget monitoring arrangements in CareTech PLC. D2 Learning outcome 4 (LO 4.1, 4.2, 4.3, 4.4) M1, D1, and D3 4.1 Identify information required to make financial decisions relating to CareTech PLC D3 4.2 Analyse the relationship between care service delivered and ‘costs and expenditure’. 4.3 Evaluate how financial considerations impact upon a service user. M1 4.4 Suggest ways to improve the care service provided by CareTech PLC through changes to its financial systems and processes. D1

The Hidden Truth on Mba Personal Essay Samples

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Margaret Sanger s Revolution For Women s Rights

Margaret Sanger’s Revolution for Women’s Rights Today the world’s population consists of more than seven billion people living on Earth, half of which are of men and the other half women. Now imagine living in a world where those seven billion people didn’t have rights connected to their own bodies. In the field of reproductive rights, imagine if there was no form of contraceptives, birth control, or any type of sexual education information to the public. The world would be in shambles being over-populated beyond capacity for life on Earth. This have might have been the case if it weren’t for the advocate in her field called Margaret Sanger. Sanger was a wife, mother, nurse, entrepreneur, and founder of world wide organization known as†¦show more content†¦Upon becoming a nurse she took care of many poor families in the urban overcrowded streets of families that lived in New York. One particular case she always told was the story of Sadie Sachs which influenced her to really do something about women’s rights and control over their own bodies. That influenced me to pick her to write and research about her. As the story went Sanger said, â€Å"Sadie had developed an infection from an illegal abortion and begged Sanger and the doctor to tell her how to prevent another child, thinking it would kill her. The doctor scoffed at her remark and promptly left, leaving Sachs with Sanger. She begged for her to tell her a way to prevent conception, but Sanger could not tell her anything, as it was illegal,† (Katzive, 2015, p. 128). She felt enraged by how she couldn’t simply help a women in need of wanting to learn how to prevent herself from having any more children. After the incident she met her future husband, William Sanger and together they had three children. Not only did William give Margaret the gift of children and a family, but also gave her the opportunity to finally share her knowledge of the top ic pertaining to women and the use of contraception. Since William belonged the Socialist Party, Sanger became affiliated with The New York Call. This was a socialist newspaper where not only did she write a column on birth control, but later she got an opportunity to create her own newspaper which was called The Woman Rebel.Show MoreRelatedMargaret Sanger s The Most Merciful Thing That A Family725 Words   |  3 PagesMelanie Chiari February 9, 2016 Period 4 Margaret Sanger â€Å"The most merciful thing that a family does to one of its infant members is to kill it.† Sanger was against abortion she believed it was an evil practice they did on women. Margret Sanger was an American birth control activist, sex educator, writer, and nurse. 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The Gilded Age helped grow the middle-class. As the middle-class began to grow the female presence in the workforce began to grow as well. This was partly because the women were beginning to gain access to education; most